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The Importance of Customer Service in Property Management

Apr 23, 2025

The Importance of Customer Service in Property Management

 In Ontario's rental market, good customer service in property management is a smart advantage.

Property managers, landlords, tenants, and investors all gain when good service is prioritized. When communication is timely and maintenance is quick, it leads to higher client satisfaction. This can also help keep tenants longer and make operations run more smoothly.

Nathan Levinson, the President of Royal York Property Management, has built his company on a simple idea: putting customers first. Under his leadership, Royal York has grown to be one of the top property management companies in Ontario. This shows that focusing on customers can lead to success in property management.

This blog post explores why customer service is the backbone of effective property management.

Customer Service: The Backbone of Property Management Success  

Property management is fundamentally a people business. While it involves managing assets (the properties), it largely revolves around managing relationships with owners, tenants, and service providers. Customer service is therefore the backbone of property management success. When a property manager communicates clearly, responds promptly, and solves problems effectively, it builds trust with property owners and fosters goodwill with tenants.

Consider the typical stakeholders:

  • Landlords/Investors: They want peace of mind that their valuable asset is in good hands. Regular updates, transparency, and quick resolutions to issues are crucial to reassure owners that their property (and rental income) is secure.

  • Tenants: They seek a comfortable, well-maintained home and respectful treatment. Prompt responses to maintenance requests, open communication, and friendly service make tenants feel valued. Happy tenants are more likely to care for the property and stay longer in their lease.

  • Vendors/Contractors: Even the way a property manager handles third-party service providers is important. Professionalism and reliability ensure vendors do quality work, which in turn benefits the property owner and tenant experience.

When customer service is prioritized, everyone’s needs are balanced and met. This creates a good cycle: happy tenants take care of the property and meet their lease terms, which keeps owners satisfied with their steady income. When owners are pleased, they are likely to keep working with the management company and may even expand their property investments. Meanwhile, the property manager benefits from positive reviews and referrals, helping their business grow. In short, great service is the engine that drives positive property management outcomes.

Surveys show that communication and responsiveness are key factors for property owners when choosing property management companies. If a landlord feels ignored or if a tenant's repair request takes too long to address, it undermines trust.

In contrast, a quick phone call or prompt repair can improve a negative situation. For instance, if a tenant's heating fails in winter, a property manager who sends a technician the same day shows both empathy and efficiency. These proactive actions help build trust and loyalty over time.

Enhancing Client Satisfaction for Landlords and Investors  

For property owners and investors, client satisfaction often hinges on how well their property manager communicates and delivers results. Owners want to know that their priorities are understood and that any issues will be handled as if the property were the manager’s own.

As Royal York Property Management’s company philosophy puts it, they treat every property with the same care and standards they would apply to their own investments. This client-centric mindset is crucial in property management.

Key ways customer service enhances owner satisfaction include:

  • Proactive Communication: Keeping owners informed with regular reports, updates on tenant matters, and prompt notification of any issues. For instance, Royal York Property Management provides monthly financial statements and on-demand access to information through an online portal, so owners are never in the dark about their property’s performance. This transparency builds trust.

  • Responsiveness to Concerns: When an owner has a question about their account or a concern about a maintenance cost, a quick and clear response goes a long way. It shows respect for the owner’s investment and peace of mind. Nathan Levinson’s team emphasizes being accessible to clients 24/7 – whether it’s a weekend query or an urgent call at midnight, someone is available to assist. Few things impress owners more than knowing their property manager is always just a phone call away, ready to help.

  • Delivering on Promises: Excellent service means following through. If a property manager promises to screen tenants thoroughly or inspect the property every quarter, they must do so and report back. Consistently doing what you said you would do builds credibility. Royal York’s high client retention rate is largely due to this reliability and accountability; the company has even implemented guarantees (like their rental income guarantee) to back their promises with action.

  • Personalized Service: No two property owners are the same. Some might be hands-off, while others want detailed involvement. A customer-focused property manager will tailor their service to each owner’s preferences. Royal York, for example, assigns dedicated staff to personally handle each client’s property, giving a boutique, personalized experience within a large organization. This ensures owners never feel like just a number.

When landlords and investors feel taken care of through such attentive service, they are far more likely to trust the manager with additional properties and refer other owners.

In a business where reputation and word-of-mouth are important, good customer service helps a company grow. It's no wonder that Royal York Property Management has expanded to over 40 areas by building strong relationships with clients through excellent service.

Improving Tenant Retention through Exceptional Service  

High tenant turnover is costly for any rental property. Each time a tenant leaves, a landlord faces potential expenses: lost rent during vacancy, advertising costs, cleaning or repair bills, and the effort of finding and onboarding a new tenant. Tenant retention is therefore a critical goal in property management, and exceptional customer service directly contributes to achieving it.

When tenants are treated well and their needs are promptly addressed, they have greater incentive to renew their lease. Consider how 24/7 maintenance support can influence a tenant’s decision to stay.

The home is safe from serious damage, and the tenant feels valued and secure. On the other hand, poor service in an emergency or not being able to reach someone after hours can frustrate the tenant. This can make them more likely to leave when the lease is up.

Happy tenants translate into longer tenancies. As Royal York’s experience shows, having an on-call maintenance team round-the-clock leads to better tenant satisfaction and longer stays, ultimately benefiting the landlord’s bottom line. In fact, Royal York’s tenants enjoy well-maintained homes and responsive service, which results in “happier renters and more stable tenancy for landlords”. The equation is simple: when renters feel their concerns are heard and resolved, they tend to stick around, providing steady rental income and reducing vacancy periods for owners.

By focusing on these aspects of service, property managers can significantly boost their tenant retention rates. Over time, higher retention means more stable rental income and lower costs associated with turnover. It’s a clear win-win: tenants enjoy a better living experience, and landlords benefit from consistent occupancy.

Boosting Operational Efficiency with 24/7 Support and Proactive Care  

Good customer service boosts satisfaction and also helps property management run smoothly. When a management company creates strong service systems, such as a 24/7 call center, a dedicated maintenance team, and regular inspection schedules, it makes operations more efficient. This approach helps prevent many issues from getting worse.

24/7 support is a game-changer in this regard. Property management isn’t a 9-to-5 job, especially in residential rentals where emergencies can happen at any hour. Having around-the-clock availability means that issues are addressed immediately, limiting damage and risk.

For example, if someone reports a small water leak and it gets fixed the same day, even if it's a Sunday or holiday, it can stop bigger repairs later. If the leak is ignored for weeks, it could cause more damage. Royal York Property Management understands this. Their teams are available 24/7 to quickly respond to emergencies, which helps lower damage and costs for property owners.

From an efficiency standpoint, consider how a centralized support system improves operations:

  • All stakeholder inquiries (owners or tenants) go through a well-trained support team that can log issues, prioritize them, and dispatch the right personnel. This avoids confusion and ensures nothing falls through the cracks.

  • In-house maintenance (as opposed to outsourcing every repair) can be faster and more cost-effective. Because Royal York’s maintenance staff are directly employed and familiar with the managed properties, they can often resolve issues in one visit with high quality. This level of familiarity and accountability streamlines the repair process and avoids repeated call-backs.

  • Preventative maintenance schedules are a form of proactive customer service to the property itself. Regular inspections and service (e.g., seasonal HVAC servicing, roof checks, etc.) can be communicated to tenants in advance and performed routinely. Tenants appreciate the preventative care (as it means fewer breakdowns), and owners avoid large surprise expenses. It’s far more efficient to tighten a loose railing during a scheduled check than to handle an accident because it gave way.

  • Utilizing technology like management software and online portals reduces manual paperwork and errors. It also provides real-time data. For example, owners can download statements instantly and tenants can see the status of their maintenance request, which cuts down on repetitive phone calls. Automation of routine tasks (like rent reminders or scheduling showings) frees up staff to focus on personal interactions that add value.

All these improvements come from a focus on service. This means being ready to meet needs and respond quickly. The outcome is a smoother operation. Clients and tenants feel cared for, and the property manager can address issues in an organized way.

In simple terms, good operations lead to great customer service, and great customer service improves operations. When you serve clients well, you naturally develop better processes for your business. At the same time, if your operations are efficient, you can serve clients and tenants more quickly and reliably.

Elevating Property Management through Service Excellence  

Providing excellent service brings clear benefits. Property owners feel at ease and stay loyal to their management company. Tenants have better living experiences, leading them to renew their leases. Overall, the management process becomes more efficient and effective.

Companies like Royal York Property Management, led by Nathan Levinson, show how important it is to put customers first. They provide support 24/7, offer a wide range of services, communicate clearly, and have creative guarantees. This approach helps them meet the needs of clients and tenants while also improving financial results, such as higher retention rates, lower costs, and a better reputation. Because of these efforts, Royal York has increased its portfolio and built trust as a leader in the property management industry.

For property managers and landlords, one key point stands out: good customer service is essential for a successful rental business. This means having support available all the time, using technology to keep everyone updated, and treating each interaction with respect and attention. By focusing on service, you can improve the rental experience for everyone. In a field that involves homes and money, caring for people with great service is an important strategy for effective property management.

When property management companies improve customer service, they can build lasting relationships and add real value that goes beyond just collecting rent. It’s important to create a community of happy clients and tenants who trust you. When they know they can rely on you, you can rely on their continued business. In property management, this is the best outcome, and it all begins with making customer service your top priority.